When City of London workers, James and Valeria became parents to Leon, now four years old, the discovery that their young son had multiple food allergies meant they had to find food that was not only gluten free but also dairy free, egg free and soya free. The market was lacking products which excluded these allergens, and so the couple taught themselves how to bake without these ingredients. To their delight the results were delicious, and their son’s challenging dietary requirements became the catalyst for what has become the award-winning Northamptonshire based Incredible Bakery Company.
In the space of just two years the couple moved the business from London to the pretty village of Warkton in Northamptonshire and the Incredible Bakery Company has grown from a family hobby into a wholesale craft bakery manufacturer. All products are Gluten Free, Dairy Free, Egg Free and Soya Free and the bakery facility does not process any of the 14 common food allergens as described by EC regulations. Additonally all products are vegan and coeliac friendly.
Born out of a simple desire to feed their son with the best diet possible, James and Valeria now see their business mission to be to help everyone to lead a healthier life through a better diet – without compromising on taste.